SEO, formally known as Search Engine Optimization, is a way of developing or reconstructing the volume and quality of traffic to a website from search engines via the usual and normal search result. It involves putting up and designing a website so that search engines will find the pages and index them in no time. Author Bio:
Most of the time, when someone surfs the internet and look for a certain topic on a search engine, the ones that are on the first page of the search results list are more visited. Through SEO, it will definitely target various kinds of search like image search, local search and industry-specific vertical search engines.
Do you want to put your website in the high ranking? Here are some tips you have to consider:
Website Optimization = Content + Links = High Ranking
1. How Google Measures Link Popularity
Higher link popularity scores = Higher search engine ranking
Link popularity is by far the most important factor for determining your search engine ranking. You need to know what link popularity is, why it is so important, and how Google measures your link popularity (over 50% of all search engine traffic comes from Google, and if you can get to the top of Google, you will raise to the top of the others search engines as well).
Link popularity - the number of links (votes) that SE have for your site.
Here is a link for a good tool that measures the link popularity from SE’s. It shows you the link popularity from Google Yahoo and MSN and lets you to see the history report so you to figure out the rise of your site.
2. Articles
Consistency is the key. It is a fact that as more and more articles are added to article directories, your article will go lower in the listings, but if you constantly and consistently submit new articles, then you will continue to reap the benefits. Making articles is a great way to build up the link popularity of your website. It gives you life-time links.
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3. Control Your Words<
"Not everything that counts can be counted and not everything that can be counted counts".
This does not apply to our situation. In the Meta Tags, you must count every word and every keyword. Use a tool like this one to count the characters from your Meta tags.
4. Optimize the Title Tag
If you just list keywords, you risk being viewed as spamming the search engines which can ultimately lead to you being blacklisted and not included at all.
Don’t forget that even if you get that top listing in the search engines, our listing still needs to say something that makes the surfer want to click your link and visit your site.
Each page of your site should have its own title tag with its own keywords that relate to the page that it appears on.
5. Optimize the Meta Description Tag
6. Optimize the Meta Keywords Tag
The importance of Meta Tags is debated these days. So this is an optional extra.
Post source: SEO Guidelines - Important Search Engine Optimization Tips
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