SEO For Beginner

Search Engine Optimization (SEO) is the technique of increasing the volume of traffic to your website from search engine results. The goal of the optimizer is to get higher rankings on the search engines, preferably in the first few results. Typically search engine users will click on the first few results of a search, especially if their search needs were met with an exact find. Search engine optimization also helps to bring new visitors to sites, even if an exact match was not met during the search, because using SEO techniques will still get your website on the first page of a search.

First we will talk about how it works then we will talk about how we can put into practice.

Search engines use what is called a spider to reach out into the Internet to find new and updated websites. As a page is published, the spider stumbles upon the page depending on what words, images, video or other content is on the page. The spiders don’t actually recognize the images or the videos, they recognize the words in the description of the image or video. When someone does a search that includes these words, the search engine pulls that up in it’s results. These words are called keywords. The more often these keywords are used in a webpage the better chance the search engine will see it and put it up on the results. The more keywords, including combinations of keywords, the higher the page will show up in the search engine ranking.

The spider will look at the Meta tags in a page, description, page title home and links to the site from other websites. You will want a make sure that you stock each of these areas well with keywords but don’t overdo it because the spiders do seem to have a temper and pages do get banned. A 2% to 5% density of keywords is the preferred standard.

This is why the webpage code is so important. Many people spend a lot of time making their webpages look visually appealing to people, but they don’t think about the spiders in the search engines. Spend more time on your web site’s code for search engine optimization and you will find yourself getting high rankings.

So let’s go through some different SEO techniques that will get your webpage the high rankings you desire.

This is the name that you can see at the top of the window of your web browser, also called the Title Bar. Make sure that your title is short and clear. It also needs to contain keywords that are relative to your site. There is a good chance that this title is also going to show up in the search engine results, so you want it to be very clear to a reader of the result.

Let’s say that you have a new or updated website that is a review of the new iPhone. You will want to make sure that “REVIEW” and “iPhone” are in the title, Meta tags, description and body of the page. To be successful with SEO, it is wise to put other key words that are similar but not quite the same as your main key words. Other key words that you may want to think about putting into the page are: TEST, CELL, CELLPHONE, APPLE, etc. These can be considered sub-keywords but they may actually do more of the work of bringing new visitors to your site then the main keywords. As you think up keywords and sub-keywords for your site, use the search engines yourself to see how many other websites are brought up in searches with those words. Come up with different combinations of words and use the combinations that bring out fewer search results. By having a wide variety and volume of key words in your webpage you may very well be the only result when someone uses one of those combinations of keywords in their search. This technique is very successful but many people do not use it. When trying to get new visitors to your site you will want to use as many strategies as possible. Using alternative keywords or sub-keywords is a strategy that you should use for every page just like you use main keywords.

Meta tags:
There are two parts to the Meta-tag:

1. The description
2. Keywords

The description should be short, but it should sound logical to the reader. Many times this will be the text that is seen under your title during the search. You will want to give the reader a small overview of the page. Write something that will make them want to click on your site.

The keywords will be the same keywords that you have thought of while running your SEO research. These are the same key words that are also in the text of your page.

When people link to your site the search engine spider sees the link and rates your site higher. The more quality pages that link to your page, higher ranking in the search engine. Having friends and family link to your site is a good idea as well as asking your readers to link to your site. A great way to get links out there is to participate in various web forums with your link in the signature. You can also purchase signatures from other people so that as they post on different forums your link will be placed out there.

Many websites don’t get visitors because of low search engine rankings. Use these techniques to optimize your search engine rankings and you will find your number of visitors growing.

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