Enhanced Your PPC With Google Sktool

The team at Google AdWords unveiled a new beta testing keywords discovery tool and it looks pretty good. You can find the tool here: http://www.google.com/sktool. This new tool allows you to enter in web addresses and then discover keywords from the pages. This could be an excellent tool for competitor keyword harvesting. The wealth of information that the tool provides is excellent and a wonderful step up from the previous AdWords keyword tool found at https://adwords.google.com/select/KeywordToolExternal.

The new beta version provides the information that you really want in order to make smart decisions such as competitor volume, suggested bid, ad versus search share, the actual number of monthly searches for your query on Google.com, and even the page title and hyperlink from where the keyword was extracted from on the site - good to find hidden pages. You can add the keywords you like directly to your AdWords account by ticking off the box, save to draft, then view the draft keywords, and select export. You can then grab the .csv file. It may be in the future that you will be able to automatically add the keywords to your account, but for now, you get them as a .csv file which is still very useable for power users.

See what you think about this new tool, run it through it’s paces and let me know what you think. Personally I think that it is a very welcome tool to the AdWords arsenal.

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